Welcome to The Sport Standard™

Protect Their Future. Power Their Performance.

The modern sport world is full of pressure, risk, and opportunities your athlete has never faced before. We give parents the tools, clarity, and confidence to protect their athlete’s wellbeing, reputation, and eligibility. From NIL and digital behaviour to gambling exposure, mental wellbeing, and team culture, The Sport Standard™ gives you the guidance every sport family needs.

The Rules of the Game Have Changed.

Your athlete is ready for the opponent on the field. But are they ready for the one off the field? One predatory NIL contract, one accidental betting violation, or one mental health crisis can derail a career before it starts. The Sport Standard™ isn’t just a course; it’s an insurance policy for your child’s eligibility and reputation. A single mistake shouldn’t define an athlete.
This training helps parents stay ahead of the risks no one talks about.
Financial & Legal Intelligence (NIL)

Build Wealth, Not Liability.

NIL is the biggest opportunity in youth and collegiate sport, and the biggest risk. We help parents and athletes understand contracts, financial literacy, sponsorship ethics, and brand building.

Includes: NIL Compliance, Money Management, Sponsor Awareness.
Safety and Integrity Shield

Stay Eligible. Stay Safe.

From gambling apps to locker-room behaviours, modern risks move fast. We give parents the tools to spot red flags early, and protect their athlete’s eligibility, wellbeing, and reputation.

Includes: Gambling Harm, Anti-Doping Basics, Hazing and Abuse Prevention.
Mental Performance and Leadership

The Mindset of a Champion

Pressure destroys potential when an athlete isn’t mentally equipped. We move beyond “toughness” and teach the emotional intelligence, leadership habits, and resilience coaches look for.

Includes: Mental Health Resilience, Stress Management, Social Intelligence.

THE ALL-ACCESS ADVANTAGE

The Sport Standard™ is built for every adult who influences an athlete’s journey. Our programs are designed to be accessible, practical, and updated for the realities of modern sport.

Self-Paced Learning

Short 10–15 minute modules fit easily into busy schedules.

Parent and Athlete Guides

Conversation scripts, real examples, and practical tools you can use immediately.

Constantly Updated

As NIL laws, digital trends, and sport risks evolve, your training updates automatically.

Certificate of Completion

Showcase your commitment to integrity. Add them to recruiting profiles and resumes.
Choose the access level that gives your athlete the advantage on and off the field.

Protect Their Eligibility. Strengthen Their Performance.

Single Course

$79/course
Perfect for parents looking to go deep on a single topic. Choose from our library of 16+ topics including NIL, Gambling, or Recruitment. Includes:

  • Full access to one course
  • Parent conversation guides
  • Practical tools and scenarios
  • Certificate of completion

Parent All-Access Pass

$249/year
Total career protection. Get unlimited access to the entire academy, plus every new course we release this year. Includes:
  • Unlimited access to every parent and athlete module
  • Recommended learning pathways
  • Digital behaviour, NIL, gambling, mental performance & safety training
  • Certificates of completion
  • All new modules added throughout the year
  • Dedicated support

Our Team's Experience

Our dedicated team brings extensive expertise in digital education, having created and managed innovative learning programs for leading sports organizations like LIV Golf and Major Soccer League, to over 25000 collegiate and pro athletes. These past projects, delivered through strategic partnerships, showcase our ability to design impactful solutions tailored to the sports industry. We bring this same level of expertise to families, simplifying complex sport issues so parents can confidently support their athlete’s journey.

Your Athlete Needs More Than Talent.
They Need Guidance.

Step up. Stand out.
Give them the support they deserve.

What Parents Are Saying:

“Before The Sport Standard, I didn’t realize how much pressure my son was facing around gambling and social media. The Gambling Harm and Social Media programs gave us the tools to have honest conversations and set boundaries that actually work. It made me feel like I could support him with confidence.”
Michelle T., Parent of a high school basketball player

Believe in Better Sport

Help us lead the shift toward smarter, safer, more ethical sport environments, where athletes thrive and parents feel equipped, not overwhelmed.